How To Meet SEO Requirements For A New Website In 2021 With The Help Of Semalt's Dedicated SEO Dashboard 



Search engine algorithms are constantly being improved and the requirements are increasing. Seven years ago, to advance to the top, that is to say, to occupy a place on the first page of search engines did not require a great effort. You just had to place little spammy texts with keywords on the pages of the site and buy links in bulk and boom, you're already on top.

But today, that is no longer the case, to be positioned on the first page of search engines, you must carefully analyze the market situation. Then you have to select the best solutions and keep up with the latest updates. Indeed, such a task cannot be perfectly accomplished without the intervention of a new generation of SEO tool. That is a tool with many functions and focused only on innovation. This tool should be able to help you accomplish and perform multiple tasks at once and quickly.

So, as a freelance SEO manager or SEO agency, what should you pay attention to in the first place? Studying the new SEO requirements for pagination and links or focusing on content?

In this article, you will learn about the main SEO trends, as well as the banners for 2021. Besides, we will give you some reasons why the Dedicated SEO Dashboard is the tool that meets current SEO requirements.

SEO trends 2021: everything you need to implement in the face of the current trend

In general, the ranking principles have not changed, but new formats, requirements and opportunities have arisen. So, let's discover these new trends in much more detail.

Core Web Vitals

Core web Vitals measures the loading speed of Google websites that will be used in the ranking of pages. So, in order not to be in the red zone, it is worth optimizing your sites now. And for this fact, you must take into account the following three elements:
  1. The loading time of the largest element.
  2. The waiting time from the first click on the page to the first interaction with the content.
  3. The path movement indicator during loading.
Then the layout of the website should fit the screen so that the user does not scroll left and right to view all the information.

Google EAT

The abbreviation of EAT stands for:
  • E stands expertise. Sites created by experts aren't the only good content provider. Even ordinary people can be recognized as good content providers if they have knowledge and evidence and can explain it in an easy-to-understand way.
  • A stand for authority. This means that your site is recognized by a lot of people.
  • T stands for the dignity of trust. Whether the site is credible.
Indeed, your content must meet these three criteria. When posting documents, be sure to do a fact check. Then go back to the primary sources and make sure the author of the articles understands the topic and is an expert himself.

Google Passage Ranking

Thanks to innovation, information can be shown to Internet users even from a long-read fragment. For example, if INFA is more correct in an excerpt, corresponding to the user's request, Google will display it, and not the topic article. To adapt the resource to the setting, pay attention to content optimization, consider SEO layout requirements. Divide the text into semantic blocks and use the correct headers, h2 or h3 subtitles.

Rich extracts

If you don't know yet, optimizing pages for google responses may be your growth area in 2021. For this, you need to rehearse, build, and structure the content by highlighting the definitions in a separate block. And thereafter, give subheadings to bulleted lists, and tables.

Yandex Turbo Pages

The search engine tries to promote its own technologies. So, it, therefore, says that the lightweight versions of web pages load several times faster than the originals. You can log in through Yandex or Webmaster. Their menu contains options for online stores and content sites.

What are the trends for 2020 that are still relevant today?

All the SEO requirements for a 2020 website become the norm in 2021. If you haven't implemented the innovations on time, it's always possible to jump on the last car and do it now.

The mobile version

According to John Mueller (a Google employee in 2021), the PS will completely switch to mobile-first indexing. So if a resource is not suitable for smartphones, it simply won't show up in the SERP. While developing the design of the mobile version of the site, keep in mind that the smartphone screen is smaller.

So, it is important to leave only the essentials so that the user can easily find the information they need. In this way, he will be able to navigate quickly through the pages of the web resource.

Voice requests

 In 2020, more than half of internet queries were voice searches. This shows that this research method will not disappear in the coming year. When implementing it on the resource, keep in mind that voice search keys typically include a question word, "long tails".

UX optimization

Search engines are increasingly focusing on user convenience, so the importance of usability is increasing. When it comes to design development, it's not just about working on the visual part anymore. In other words, when thinking about the look of the site, take into account all the nuances of human interaction with a web resource. Then pay attention to the page load speed.

Local SEO

While people are more likely to shop online, the number of local searches has increased dramatically over the past year. Consumers have reduced the number of errands, so it has become extremely important for them to know if a product is in stock at a particular store. With the new trends, developing such a direction has become extremely easy. Companies like Google My Business, Yandex and Directory are designed for this purpose. Finally, don't limit yourself to meagre descriptions, the more information the better.

Summary: If you want to make a website interesting for search engines, you must have the right tool. You can also stick to behavioural factors and then pay attention to links, usability, content and technical parts.

SEO Anti-Trends 2021: what to give up?

Sadly, the days of "magic pills" are over. Although many projects that developed on quick fixes are still afloat; in today's realities, the old ways will no longer work. SEO promotion has long gone beyond page optimization, today it is a complex and continuous job. So, in 2021, they are no longer relevant.

Simple mass actions and stereotypical approaches

In this action, you need to create your own unique strategy for each individual project.

Multi-key targeting

The PS classifies the pages by hundreds of requests. So, then, you have to delve deeply into the subject in order to use LSI sentences.

Write unnecessary texts

Search engines are getting smarter, so meaningless content will lead to website downfall. Then, for the sake of your site, you need to ensure the quality of your content.

Behavioural factors of cheating

So far, it works, but Google and Yandex are actively taking steps to resolve this issue.

Traffic has ceased to be the primary focus of promotion

If you are selling something, we recommend that you focus on converting. Because it is the most accurate indicator of SEO performance. So, with an SEO tool that meets the new requirements, you can carry out such a task.

Before revealing to you why the Dedicated SEO Dashboard is the tool for today's requirements, let's first find out what tasks such a tool can do for you.

The tasks in which an SEO tool that meets current SEO requirements can help you

If you don't yet know its different tasks, then let's find out about them:
  • Optimize resources for different devices: This is what allows Internet users to order services and products from a laptop, tablet, smartphone in an easy way.
  • Improve the information architecture of the website: It allows the visitor to easily interact with the site and quickly find the materials that interest him.
  • Optimize user needs: publish useful expert information, detailed descriptions, practical blocks.
  • Create varied and high-quality content: text, video, podcasts. Use reliable sources for fact-checking.
  • Develop your business brand: work with social approval, reviews, post real photos. Finally, use the broad functionality of search engines.

Find out why the Dedicated SEO Dashboard is the tool that meets current requirements

After several reflections and analyzes of current trends. Given the inadequacies and ineffectiveness of outdated SEO tools on the market, the fierce competition that punctuates the electronic commerce sector, Semalt Experts have created a new generation SEO tool called Dedicated SEO Dashboard.

This tool has been equipped with the necessary capacity to face all the current market demands in SEO. Its ability to process data and, its speed in analysis make it the most recommended tool by all SEO experts. The multifunctionality of the SEO Dedicated Dashboard is one of the strengths that sets it apart from the competition and allows it to outperform all the old tools available on the market.

The analysis function of the Dedicated SEO Dashboard is the one that allows you to perform a complete analysis of your sites in record time. After the analysis, it reveals to you all the problems related to your sites, and the necessary solution approaches. Apart from that, this function helps you to:
  • Determine SERP data (keywords in the TOP; best pages; competitors).
  • Analyze your web pages and those of your competitors.
  • Analyze the speed of your pages.
  • Control the uniqueness of your content, etc.

Other functions of the Dedicated SEO Dashboard

Let's take a look at some additional functions of the SEO Dedicated Dashboard.

Technical audit tool

This functionality of the DSD allows you to perform a technical SEO audit of the website. This audit then reveals to you all the flaws related to the website, for example:
  • The slow speed of the pages.
  • Poorly defined links.
  • HTTP codes that do not work, etc.
Once all of these issues are uncovered, you can take action to bring greater satisfaction to your customers.

The reporting centres

The Dedicated SEO Dashboard report centre allows you to download all your clients' reports in different formats. Also, you have the option to download it in PDF or CSV format. Once you pass these reports on to your clients, they will not hesitate to testify to your competence, because a well-done report must be accompanied by proof. Then, with the Dedicated SEO Dashboard, you have the possibility to brand your reports with your logo at each customer request.

Conclusion

Knowing the trends is great. But it is important to work effectively with them. If you need help optimizing a resource for new trends, Semalt experts will develop individual solutions useful for you. Plus, they will get your website to the top of the search engines in no time.